Marketing an "Experience"

[alalei.livejournal.com]

Whether indifferent or indignant about the marketing and "innovations" of feminine hygiene products (i.e. scented products, special wrappers, lame commercials), here is an interesting article on the current and potential future state of affairs.

http://www.nytimes.com/2004/05/11/business/media/11adco.html?8hpib

EDIT: Sorry everyone! I totally forgot that nytimes makes you register before reading anything. Thanks to obvious for solving that problem in the following menstrualhut post.

Comments

[ourika.livejournal.com]

For anyone who's not registered for the NY Times (you have to register to read the article), it's free, and I have never in the years I've been subscribed received any SPAM - and I registered under my real email address. The one that still only gets one or two spams per MONTH (and there's no spam filter on that account).

[http://users.livejournal.com/_last_serenade_/]

http://www.dittie.com

that's the website for the brand mentioned in the article. it's interesting...but...i'll stick w/my keeper. :D

[obvious.livejournal.com]

I just went to the site, and one thing really stuck out to me... they don't have pictures of the products! Sure, they have pictures of the boxes, and of neatly wrapped tampons, but not what the tampon istelf looks like or showing us if their thong liners have wings.

I can see where they are aiming with this ... but shouldn't confident women be secure enough to see the products before they buy them?

Sorry, this rant isn't directed at you. Just blowing off steam.

[http://users.livejournal.com/_last_serenade_/]

lol...i understand...i agree too...it makes me glad i don't use that stuff anymore. like i said, i'm stickin w/my keeper. :D

[neurotica0.livejournal.com]

Hah, that bothered me too.
I like the boxes, and it seems like an interesting idea, but I want to see the actual product.
Is it an open-tip or covered tip-tampon (I'd use either, but I'd just like to know)?
What does the applicator look like?
What about the wings on the liners and thong liners?
Kinda annoying not to know.
Maybe I should use the "contact us" link to let them know.